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Product Marketing

  • Location: Arizona

Posted 24 days ago

  • Sector: Other Areas
  • Contact: Joy Chandel
  • Duration (Weeks): 0.0
  • Start Date: 2022-05-16
  • Expiry Date: 21 May 2022
  • Job Ref: 15534

Job Title: Product Marketing
Type: Permanent
Location: Arizona, Role is 100% remote 
Start Date: May 2022
Days/Hours: Monday to Friday - Flex hours
Hours/Week: 40
Salary: $65,000.00 USD annually or more
Bonus: Open to it but nothing confirmed yet
Benefits: Yes
Vacation: 2 weeks but are flexible
About Client:

Client is a SecOps-As-A-Service company founded in 2008. We deliver 24.7.365 security operations backed by our modernized PCI, SOC 2 Type 2 and ISO27001 certified Cyber Command Centers. Company's MDR practice is powered solely on the Microsoft security product stack and as a company holds the Microsoft Security Advanced Specialization. We are an outcome-driven security services company with a fully integrated and modular platform that leverages an agile, innovative and collaborative approach with our company Shield, along with advisory and offensive security services.

Role Summary:

Do you have product marketing experience and a passion for positioning innovative products through telling compelling stories? Do you enjoy collaborating with company executives and investors to refine and optimize the GTM (Go-to-Market) strategy? If so, we’d love to talk!

We’re looking for a product marketer to develop and execute company's strategy to connect consumers with an award-winning portfolio of cybersecurity products and services in addition to bringing new and leading-edge cybersecurity products to market.

Requirements:

  • 5 years of experience in relevant product, marketing, or business strategy roles selling to IT buyers
  • Experience with SaaS products or cybersecurity
  • Top-notch analytical experience. Comfortable collecting and analyzing data from multiple sources (previous sales, marketing data, surveys)
  • Direct product marketing experience with a track record of driving rapid growth of innovative technologies
  • Demonstrated success and passion for collecting and using customer insight to drive strategic decisions
  • Ability to position innovative products and tell compelling stories
  • Experience building business cases and driving product commercialization, pricing, go-to-market, channel strategy, and sales enablement; experience with tech-enabled services a plus

Responsibilities:

  • Identify and execute on opportunities to offer value to Microsoft Security customers and prospects through product and services that align with company’s strategic and financial goals.
  • Lead pricing, packaging, positioning & messaging for company's offerings within the products and services we offer including our managed, advisory and offensive security services.
  • Train and empower sales teams, both our own and those of our reseller partners.
  • Help guide the marketing team to accelerate growth and build GTM strategies leveraging data from multiple sources (previous sales, marketing data, surveys etc.)
  • Become an expert on customer segments, needs, problems, mindset, and sources of information as well as competitors.
  • Lead positioning and messaging efforts to help reach the right consumers, at the right time with the right messages.
  • Identify market opportunities through detailed research and a deep understanding of the market, customers, and competitors. Develop and prioritize opportunity segments and channels.
  • Define and drive the initial business model and demand creation strategy. Create and communicate clear, differentiated, and monetizable positioning.
  • Write and refine messaging, collateral, presentations, blog posts and other material.
  • Take ownership of the product, building relationships with industry analysts, experts, and press.
  • Enable and lead cross-functional alignment across Product Team, Marketing, Finance, and Sales.

Travel:
Position requires 10% travel